Adi Assaf,

Creating Teams & Fueling Startup Growth

For over ten years

I'm an HR expert
with more than 10 years of experience. For the past 7 years, I’ve been providing HR services for startups and organizations, fueling their growth, and nurturing their culture. As an HR expert, technical recruiter, speaker and a firm believer in the advancement of culture, I lecture on the benefits of creating an environment for employees that will take care of their every need, even in the candidacy stage.

My specialities include strategic HR consultation, overseeing recruitment, interviewing candidates, employee engagement retention. In short, I serve as a link between candidates, employees, and the company. I am a graduate of psychology with an MA in organizational studies, an MA in gender studies, and I am a certified coach (CTI).

"My Name Is Adi Assaf. I am an HR Expert That Specializes in Startup Recruitment"

When you need to grow, I get you the right team to do it. Here’s how:

Interviews & Analysis

No Jedi mind tricks, I make sure that your new recruits are the talented candidates you need to develop and grow.

Setting a Voice

As a startup, you have to establish your own voice and let it show in everything you do. I apply your tone throughout my HRM strategy.

Recruitment Strategy

Defining and developing a tailor-made strategy produces impressive results. I take the time to check your current and future needs.

Retention & Beyond

Once the candidate becomes an employee, the sky’s the limit. The right employee, in the right environment, continually smashes those KPIs. I help you keep them.

Defining Values

A company that values their culture grabs the attention of great candidates. My culture check covers your current and future teams.

Effective Outreach

I cover extra miles to get the legwork done so you can concentrate on your goals and the next big idea.
What My Clients Say About Me?

Adi was the perfect match for our team, as she very quickly understood and aligned with our culture, values and recruitment needs. She helped us expand the team in a very crucial time of our journey, just before the company was acquired. On top of of that, she became an inseparable part of the team and a friend to a lot of us. Some of the excellent people that were originally hired for CloudLock and are still working in Cisco Cloud Security today, are the living testimony of Adi's great work.

Ori Keren

VP Advanced Development, Cyber Intelligence at CloudLock, now part of Cisco

In three recruitment rounds, we recruited six technological talents as our first recruits. Adi excelled at picking up the right recruits while following our guidelines, which meant a lot in that critical period. Adi is the best!

Avishay Pariz

Co-founder Warranteer, Acquired by Iron Source

Adi quickly became an integral part of our team, she identified our needs, understood our technology, and started bringing in recruits fast while maintaining candidate quality and following our company’s values and guidelines. Couldn’t be happier with the service we received from her!

Gilad Golani

R&D; Team Leader at CloudLock, Acquired by Cisco

"Adi helped us to define the available position in our company and in hunting the right employees. The recruitment process happened while the company experienced rapid growth, so it was quite a challenge to understand what the company needs and how to provide excellent candidates in rapid succession. Adi managed the recruitment process extremely well, I can't recommend her enough!"

Ofer Tirosh

Tomedes, Ceo

As VP Product Management at Compedia I worked with Adi Orenshtein Assaf. Adi has brought to the organization a deep strategic understanding of HR management according to the company's needs and Hands On capabilities in recruiting and placement of employees. Adi stood out in her close and constant work with senior management and at the same time served as an attentive ear to the employees and addressed many other issues, including preservation and welfare. Adi is a first class professional and also a pleasant person who is always ready to help.

Tal Shimoni

VP Product Compedia

While working with Adi, we achieved an excellent recruitment cycle of 50 employees, in various technological fields, in a brief period.

Ilan Goldberg

Compedia, Ceo

We have doubled our headcount in a few month time with Adi's professional help! With a big smile and positive approach, Adi has identified amazing talents who are now part of our ninjas team! Thank you Adi!

Lior Harbater

VP R&D at Roojoom

We've used Adi's services as a recruiter and to plan our recruiting process. It's been an absolute please to work with her and the work she's done is a foundation to our processes to this very day!

Amir Ben Ari

Software Engineering Manager

As VP Product Management at Qwilt, I worked with Adi for almost 3 years on growing my team and recruiting new team members. She showed a high level of motivation, teamwork, and a great ability to understand our needs: screen and diagnosis candidates while leading the hiring process to success. Besides being a joy to work with, Adi is a take-charge person who is able to present creative solutions to complex problems and communicate the benefits to the company

Udi Lerner

VP of Product Management at Qwilt


My Comprehensive HRM Service for Your Company

HR policy, recruitment, retention, conflict resolution & more

Great HRM embodies in practice and spirit all of your company’s interests. Managing and developing your most precious resource is my life’s work. My comprehensive service includes in-depth consultations, overseeing recruitment, interviewing candidates, and employee retention. I am the link between you and your employees.

Talent Acquisition & Recruitment Pipeline

Talent Acquisition & Recruitment Pipeline

My recruitment strategy includes developing hiring profiles, creating job descriptions, headhunting, screening, in-depth behavioral interviews and more.

Diversity Counselling

Diversity Counselling

I understand how to help you establish an international work environment in which employees, from many different backgrounds, realize their full potential. Your culture can create a space where employees love coming to work and grow together with their managers and colleagues.

Education & Personal Development

Education & Personal Development

Managing education programs for new employees and developing educational progress over time. I work to make sure you maintain a market-leading knowledge pool.

Workplace Conflict Resolution

Workplace Conflict Resolution

Disputes arise even in the best of atmospheres. My job is to be the bridge on which you meet, discuss and resolve your differences.

Company Culture & Values

Company Culture & Values

I’ll conduct job satisfaction assessments, internal process reviews, company culture analysis and make sure the conclusions get implemented.

Growth & Hiring Cycles

Growth & Hiring Cycles

As you progress, I strategize your team building, company culture and team development budgets. My work reduces HR-related stress, allowing you to get on with your goals.

Want to Know What Sets Me Apart?

I’m not just an agency, I wear the hat!

Each organization has a different structure and approach. My process makes sure that I embody the framework, values, culture and approach of my clients. During our engagement, I acquire the necessary knowledge which allows me to track all employee responsibilities, goals and interactions. I leave nothing to chance.

Let’s Talk!

And I’ll show you how I attract new talents, retain employees, and build teams that scale