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The Recruitment Trends You’ll Need to Know in 2020

Adi Assaf

2019 brought a much noticeable shift in the recruitment world.

Remote, a rising trend, is getting more acceptance and employees are benefiting from high flexibility and productivity, while employers are getting access to larger talent pools and reduce office space costs. Changes are not only happening away from the office, but they’re also happening in the office itself. Companies are making sure to adjust their culture to be more accommodating to different employee needs, providing lifestyle, spiritual, and even in maternal support. Without a doubt, the current recruitment trends are setting the stage for a more holistic, way of finding talent, communicating with it, and acquiring it.

In 2020, the trend will continue, as we’ll progress, we’ll see more employers innovating in their hiring process, additional ways to capture the attention of new and potential recruits, and new ways of keeping them engaged.


Let’s review some of the more promising ones!


#1 employer branding

Businesses compete, not only in the products they produce and the services they offer but also for the attention of a shared talent pool.

Employer branding is a key factor in the recruitment process. 

For candidates, it’s a peek behind the curtains, and if that peek satisfies their curiosity, they might:


  • Do some research about your company.

  • Find your company values.

  • Talk to former employees to find out what they think about your company, and more.


Your employer brand is all of the above and much more, it will set the stage for if and when they’ll approach you, and if that interaction will be positive, and how your EVP (employer value proposition) will look like.


#2 HR automation

Automating the recruitment process is becoming more widespread, as businesses find that they can save hours of manual labor, find candidates faster, and make better decisions, by using tools that were built for these tasks.

HR automation cuts hiring costs by up to 17% and staff hours by 26%, and it’s only going to improve them more we progress.

In addition, data is put to better use in finding and analyzing candidates, via HRIS (Human Resources Information Systems) and ATS (Application Tracking Systems) integrations to automation tools. 


#3 Data-driven recruiting and HR Analytics

The systems mentioned above (HRIS, and ATS), provide data about your candidates and help you find the best talents in the market.


Data is worth today more than gold, and if you developed methodologies around collecting potential candidate data, and have collected a large enough talent pool, or have access to the right data streams, you’ll excel in the three areas that matter most to your company in the requirement process:


  1. The quality of the candidates you hire

  2. The cost of the hires you made.

  3. The time it takes you to hire.


These methodologies and analytical tools are especially important in large scale operations.


#4 Potential based recruitment vs experience-based recruitment

Although we’ve progressed immensely technologically, we’re still lagging in basic human psychology.

Most organizations are still hiring according to the candidate’s experience.

Is that a bad thing?

Liz Wiseman, a leadership educator, and an author found something surprising in her research: Experienced employees outperform inexperienced ones at work only by a small margin.

But that’s not all:

If you look at the knowledge industries, you’ll find that new, less experienced employees, outperform the experienced ones on average!

This, of course, does not apply in all cases, it needs to meet these two conditions: 

Inexperienced people outperform experienced people when:


  • Tasks and projects need to be innovative.

  • When speed matters, less experienced employees outperform experienced ones because they’re more flexible.


#5 Candidate experience

The way your organization treats employees, the culture, and the general experience they have while working there, reflects also on the experience your candidates have once your hiring process starts.

Companies are putting more emphasis nowadays on engaging with their candidates effectively prior to hiring them because excellence is rare, and there’s a sea of possibilities for the right kind of talent to choose from.


With so many changes coming to us in 2020, you should definitely expect this year to be interesting. 


Stay tuned.